October 2017
SEO vs PPC: Which is Better?
Search Engine Optimization (SEO) and Pay-Per-Click (PPC) are both potent techniques for digital marketers to increase the popularity of their websites. The two techniques use very different approaches to reach the same desired goal – lots and lots of visitors. Which one is better? Well, that question has a subjective answer. Which strategy will suit you better will depend on
Why You Should Market Online Even Though You Don’t Sell Online?
Digital marketing has taken over the world of business. It is impressive to see how online marketing, in a relatively short time, has proven to be one of the most important components of marketing budgets across most industries. However, it is quite reasonable to feel that you do not need to market online if you are not making sales online.
How to Choose the Right Social Media Platform to Promote my Business?
Compared to any other time in history, this is the most convenient decade to open a business. At least, any online business can be started with a laptop and an active internet connection. On the flip side, this also means an insane amount of competition. If you can’t stand out, get ready to be slaughtered out there. Today, there is
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