March 2020
A Step by Step Guide for Small Businesses Looking to Launch a Campaign on Amazon
Business Financing, a UK-based financial publisher created an infographic to help small businesses launch advertising campaigns on Amazon. A Small Business Guide to Amazon Advertising will give you a visual summary of all the advertising opportunities featured in the platform and gives some advice so that small business can get started with advertising on Amazon. In this post, we’ll present
Business Survival Plan: Succeeding in the Midst of Coronavirus
Unless you’ve been living under a rock, you’ve likely heard of the coronavirus outbreak and its impact on the public health, economy, and supply chains across the world. Much is being said about the impact of the outbreak on our lives, businesses, and our collective future – some good and some bad; well, mostly bad. Still, there are some silver
Creating an Engagement-Based Conversion Channel in 4 Steps
What used to be a “linear” journey for most costumers has been converted into a more and more fragmented process due to an increase in web literacy and advancing technologies. How can you keep up your sales in these brave new world? So, how can you keep your conversion rates up? Here is a four-step strategy for you. STEP 1:
Google Has a New Look
Google has recently decided to roll out a new look, some changes most users will take notice of immediately such as Favicons. However, other changes may go undetected at first such as the new paid ad format. Here are some of the changes you can expect. Google Ads The search engine results have now become a little bit tricky for
The Huge Role SEO Plays in Online Reputation Management (ORM)
How customers feel about your brand can have a big impact on your organization. It’s estimated, that 90 percent of shoppers are influenced by user-generated content when making a purchasing decision. If you aren’t able to control your online reputation management (ORM), you will struggle to build trust with the consumer. This will make it harder for you to generate
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