A niche so big there was recently a blockbuster movie based on it’s creation.
1 billion users, over 500 million of those users accessing the site from their mobile devices for instant access to the information they need.
Facebook has become a giant for promotions, but how can you tap into that?
Contests
One very popular way of optimizing your Facebook as well as promoting it is offering contests. This is usually based on the number of Likes a page receives within a certain time frame and users who already Like your page share the news. As they do, others follow suit. A monthly prize drawing is always a great idea, as are special Facebook only incentives and discounts.
Email Signature
Something so simple seems like a given, but, when you combine email marketing with Facebook- it’s a two hit knock out that works. Many people want to know more about a brand, and enabling quick access to your Facebook page via your email signature is an easy but effective way to do just that.
Videos
Videos are one of the greatest ways to get a message to go viral. Facebook pages make it simple to upload videos that automatically include a “share” button for ease in making this happen in a much faster way.
Facebook ads
Facebook ads are also another very targeted way of getting the word out. For each and every niche you can imagine- you can target that particular audience and your ad will show up relevant to their interests and demographics.
Using Your company Website
Buttons are important- there are a number of ways that you can not only share your Facebook page, but Twitter, LinkedIn and many other profiles on your company website. In doing this, you can create a sort of back and forth flow of traffic between your social media platforms and your website creating a bit of an organic boost, but getting the word out that way, as well.
The biggest thing to remember about promoting your Facebook page is that you should never, ever ignore it. As with any other web-presence, keeping your content updated and fresh is absolutely vital to taking advantage of its viral potential. Remember, also, when you interact with customers or clients- it shows up in their feed, enticing others to see what they’ve been talking about. Keep your page updated often and interactive for best results.
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