Cases CBN-ATL Website Development
CBN-ATL, a Christian Broadcasting Network affiliate serving the Atlanta metro area with faith-based news, events, and resources.
THE CHALLENGE
CBN-ATL needed a modernized digital presence to better serve its audience and expand its reach:
- Outdated Website: The existing site was visually outdated and failed to meet user expectations for functionality.
- Navigation Challenges: Users found it difficult to access news, events, and resources.
- Content Management Inefficiencies: The site’s backend system lacked flexibility, making it challenging for the team to update content quickly.
OUR SOLUTION
01. Modernized Design:
- Delivered a clean, visually appealing design tailored to CBN-ATL’s faith-based mission.
- Integrated responsive design to ensure a seamless experience across all devices.
02. Enhanced User Navigation:
- Developed intuitive menus and categorized content sections for news, events, and on-demand video.
- Added interactive features like a search bar and filtering options for specific topics.
03. Content Management System (CMS):
- Implemented a robust CMS to allow the team to publish articles, videos, and updates efficiently.
- Provided training for the CBN-ATL staff to manage the new system effectively.
04. SEO and Analytics Integration:
- Optimized the website’s content for search engines to increase discoverability.
- Added analytics tools to monitor traffic and engagement metrics.
Results/Impact
- 75% Increase in User Engagement: Visitors explored more pages and spent more time on the site.
- 50% Growth in Website Traffic: Improved search visibility and a better user experience attracted more visitors.
- Streamlined Content Updates: The new CMS allowed the team to post updates faster, ensuring the site remained fresh and relevant.
What our client thinks
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The team at Avenue180 have been instrumental in helping us create a digital go to market plan for our marketing. With these guys we’ve been surpassing every goal set at the beginning of each year. These guys are rock stars. Want leads that convert into revenue? Call these guys. That’s all I’ve got to say!
MTI Baths
Director
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