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How Search Engines Have Become More Inclusive With Diversity
HOW SEARCH ENGINES HAVE BECOME MORE INCLUSIVE WITH DIVERSITYIt’s no secret that diversity and representation is at an all-time high, and search engines are a part of this revolution as well.The amount of ways they have developed their inclusivity, be it a change in language or imagery to suit an audience is amazing!But there is so much more to consider
Lead Generation Ideas to Help You Increase Your Website’s Conversion Rates
LEAD GENERATION IDEAS TO HELP YOU INCREASE YOUR WEBSITE’S CONVERSION RATESIn order to increase your website’s conversion rates you need to improve the usability of your website as well as make use of various technologies that will generate leads and convert them into customers. This is called Conversion Rate Optimization (CRO). By gathering data about your visitors and enabling the
Mistakes to avoid when writing your meta description
MISTAKES TO AVOID WHEN WRITING YOUR META DESCRIPTIONWith the everchanging SEO landscape, you might wonder if meta descriptions still matter to the traffic you bring onto your site. The simple answer is yes, but the reasons behind it might not be the same as before. While the search engines might not pay as much attention to your meta description as
5 Questions You Should Ask Your SEO Agency Before Hiring Them
Hiring the right SEO agency can mean the difference between the success and failure of your business. The right SEO agency can help you create a powerful online presence, which is a key success factor for business success today. But, how will you know whether you are working with the right SEO agency or not. That’s tricky, right? Not so
3 Proven Tips to Get More Social Media Followers
Having more followers is a matter of pride and a great ego boost. But, that is not why brands work relentlessly to gather more followers. Having more followers means significant practical benefits. These include greater reach across the target audience, superior audience engagement, better conversions, and more importantly, higher profits. Social media is a great platform for brands to reach
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