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Have you embarked on a new SEO strategy for your website? Are you waiting with bated breath to see it deliver tangible results? Well, how are you going to measure whether your new SEO strategy has borne any fruit or not? At this point you must be thinking “number of visitors, duh!” You are right to some extent. After all,

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Who wouldn’t love to have a phenomenal website that is an SEO workhorse and carves itself a firm place in the first page rankings on Google? Everybody! But, of course, getting there isn’t easy. The best search engine optimized websites start early with SEO. Very early, often right from the beginning. Here’s how you can create a killer SEO optimized

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You’ve probably heard it more than a few times by now – SEO is an ever-evolving, complex science. Search engines are constantly updating their algorithms and improving their ability to bring relevant search results to users. SEO professionals, on their part, are required to constantly update their SEO knowledge and practices to stay relevant in this fast-changing industry. It’s as

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Well, this question is probably the most loaded question of 2017. Google was recently slapped a whopping $2.7 billion fine by the European Commission (EC) for what it termed as unfair practices, in reference to Google Shopping Ads. These ads are also known as Product Listing Ads (PLAs). Google has decided to make significant changes to PLAs to make them

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Infographics have been around for a long time. They have been used by companies to put forward research results, explain statistics, and more in the most easily understandable and engaging way. However, in the past few years, they have become a powerful tool for promoting products and services. Most importantly, they are frequently used as a viral marketing tool. But,

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