When someone mentions SEO or search engine optimization everyone has their own opinions on what makes a successful SEO plan of action. At Avenue180, we’ve discovered throughout the years, that SEO is much more than keyword rankings.
At Avenue180, we offer complete SEO plans from A to Z, filled with strategies that actually drive your ROI, while targeting the right customers. Now we’re ready to share these 10 tips that improve your company’s local SEO and hope you’ll use them in your SEO plan, because we’ve found it really works!
Step 1: Optimize
If you haven’t included your business name and city in the logo image file, make this simple revision now. Before uploading it, rename your logo image file by including your business name and location in the file name and alt tag. Rename all your image files by including locations and company name.
Step 2: Website
Make sure your business details business name, address, and phone number (NAP) are properly visible and displayed on on the footer and contact page on your website.
Step 3: Map and Directions
You want new customers to visit your business? So include a Google Map with directions to tell them how to get there! Remember: most people are visual learners and the sooner they see your business pop up on Google Maps with directions, they’re more likely to pay you a visit!
Step 4: Meta Title & Description
Include your business’ city location and region in meta titles, page titles, and descriptions throughout your website.
Step 5: Useful Content & Links
Make sure the content in your website is useful and easy to navigate for visitors! Make sure it contains references and links to related businesses, associations, and events.
Step 6: Language & Geo Tags
Use correct language and regional tags. This is especially important is you’re speaking English. Make sure you clarify that you are US-based with en-US. (I know you want to be at Buckingham Palace in London, England, but you are not en-UK!)
Step 7: Use Address Schema.org
If you haven’t used schema.org before, then do it now! Schema.org helps search engines understand your website’s content.
Step 8: Google Authorship
Google Authorship is a smart tactic that links your website’s content with a Google+ profile. Having Google authorship improves your search engine click-through-rate around your local area.
Step 9: Present Your Team
Be proud of your team and feature them on your website linking their LinkedIn and Google+ profiles. When you show your staff off to the world with their professional biographies and tell users what unique skills and abilities they can bring to the table, people are more likely to gravitate towards a visible working team.
Step 10: Promote Locally
Do you have a new offer you’d like to promote? Feature them on your website and promote it by organizing an event. Free events or even a general “open house” event, can generate the locals and press interest.
Let Us Help You Create Viral Content Now!
We’ve just presented 10 tips that improve your company’s local SEO that actually work! At Avenue180 we’re professional SEO experts who create local SEO for your website that gets local customers and brings in a high return on investment! Let’s work together to create the best SEO plan! Contact us here and connect with us on Facebook and Twitter!
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