Having more followers is a matter of pride and a great ego boost. But, that is not why brands work relentlessly to gather more followers. Having more followers means significant practical benefits. These include greater reach across the target audience, superior audience engagement, better conversions, and more importantly, higher profits. Social media is a great platform for brands to reach their target customers directly. With the right content strategy, more followers can be converted to more conversations, and more sales. So, how do you get more followers for your brand? Here are some proven tips that will definitely help you.
Have Something Worthy to Share
You have to first understand how social media works. First, there are the content creators, which is businesses, entrepreneurs, brands, and so on. Then there are the opinion leaders. Finally, there is the general public. The general public neither has the time nor the inclination to sift through your entire social media page and decide whether you have anything of value to share with them. But, almost every group – be it circle of friends, family, colleagues in an organization, etc. – have opinion leaders. These people are passionate about a particular topic, and gather a lot of knowledge based on extensive research. They are the ones who first go through your social pages and become early followers if you have something of value to share with them. As they are considered as sort of an authority within their social groups, many others in their group will start following you as well. In other words, opinion leaders are your ticket to a larger audience. So, you need to have something really useful, valuable, and unique to offer the opinion leaders on your social pages.
Engage With the Equals
There are many ways for you to reach your target audience. One of them is engaging your competition, as well as other social profiles that your target audience is probably following. For instance, when you post a blog article on your website, you can also post the same article on third party websites that cater to your audience, and then link it to your website. You can tag your competitors in your social posts if you are sharing posts that are relevant to them. However, don’t overdo this. Only tag them if you have a powerful reason to do so. Or else, you risk coming off as a cheap brand trying to siphon off of other brand’s popularity.
Sharing posts made by your competitors is another good way of gathering the attention of your audience. But, mention the reason why you are sharing their post. Again, don’t do it frequently.
Make Social Platforms Your Permanent Address
The biggest open secret to social media success is consistency. You cannot make a hundred posts in one day and then go hibernate for the next 6 days in a week. You need to have a regular presence on social media. For Facebook, it means about 2-3 posts a day. For Twitter, it can be up to 10-15 updates a day. For your blog, it can be about 3-4 posts a week. Your frequent presence assures your audience that you are a reliable source for them to get their daily dose of the latest information on topics that they are interested in.
Comments are closed.
