Infographics have been around for a long time. They have been used by companies to put forward research results, explain statistics, and more in the most easily understandable and engaging way. However, in the past few years, they have become a powerful tool for promoting products and services. Most importantly, they are frequently used as a viral marketing tool. But, how do they help?
Visually Stimulating
Infographics are a great way to communicate a lot of information in a condensed capsule. Visual data is processed over 60,000 times faster than simple plain text. Social media websites are a potent source of heavy traffic. It has already been established that visually stimulating posts always attract more attention than plain text postings. More importantly, few people like to read long posts. It is always the succinct posts that get the most engagement.
So, companies posting infographics, instead of the ordinary plain text posts, are going to attract more likes, shares and comments on their posts.
Improve Engagement
Every piece of content created for marketing a product or service has a clear message that needs to be conveyed to the audience. As for the consumers, they only retain 20% of a plain text message. Do you know how much visual content is retained by users? Almost 80%. That’s a difference between night and day. By preparing their marketing material in the form of infographics, marketers can communicate their message precisely, clearly, and in the most engaging manner.
More Sharable
Infographics are 30 times more likely to be read by the visitors than a simple blog post. The visual nature, and the lesser time taken to consume the content are the two factors that work in the favor of infographics. Since they are read more, infographics are also more likely to be shared by the users. When you see a friend, family or acquaintance sharing a post, you will be more intrigued and want to know what it is all about. This will of course lead to more conversations around the post. Naturally, the chain continues, and the post becomes viral.
More Popular
High authority websites refer to content from a wide variety of sources. When you post an interesting infographic, it is more likely to be picked up by one of these websites as an image reference in their posts. Now, you are not only engaging the readers on your website, blog, or social media walls, but also the millions of visitors on these high authority websites. Your brand will get higher visibility, and users will reach you via organic searches. This is a sure shot way to go viral.
Conclusion
Infographics share interesting information in condensed form and in a manner that is more appealing. Of course, they are becoming more popular with each passing day. This trend is here to stay and infographics will only become more and more important in the marketing strategies of companies over time.
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