Hiring the right SEO agency can mean the difference between the success and failure of your business. The right SEO agency can help you create a powerful online presence, which is a key success factor for business success today. But, how will you know whether you are working with the right SEO agency or not. That’s tricky, right? Not so much if you know the right questions to ask them. Here are the five most important questions you should ask your SEO agency before hiring them.
Question 1: How many years have you been in the business?
Experience is the key when it comes to SEO services. Even if it’s a new business, the owner of the company or the people working on your project should have past experience in offering different kinds of SEO services. Check their credentials on their social media pages, and observe how active they are on various online platforms. This will give you a general idea about the skills and talent within the agency. You can also ask them to share any client testimonials. You can then contact these businesses to get a better idea of how the SEO agency works. An agency that does not want to share its past client details has something to hide.
Question 2: What is the bouquet of services that you offer?
SEO as a standalone service is not going to be enough to help you reach your digital marketing goals. You need an agency that offers content marketing services, PPC marketing, email marketing, mobile marketing, and so on to form a full bouquet of digital marketing services. If you hire different agencies to do each one of them, then there will be no synergy in the outcome. Choose an agency that offers all these services.
Question 3: How can they increase website to your traffic?
Ask the SEO agency what SEO tactics and practices they are going to use to get more traffic to your website. Many SEO agencies use black hat SEO techniques, which might increase traffic in the short run, but will get you penalized by search engines in the long run. Make sure that you choose a service that uses white hat techniques like those prescribed by Google.
Question: 4: How can you quantify the success of their techniques?
Like any investment, you should get a return on your investment into the SEO endeavors. It is true that SEO needs time to show results, but there should be a defined timeline. The SEO agency should give you a list of metrics that you can use to measure the success of their SEO efforts. Do not forget to ask them a logical explanation for each of the KPIs included in the plan.
Question 5: How do they price their services?
Ask the SEO agency about the payment schedule and try to set up a milestone-based payment schedule. Agencies can work hourly, weekly, or monthly and they should be clear about the deliverables that you can expect at the end of each payment cycle. You should always pay a part of the fee after the services have been delivered.
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