The next time you scroll through the hundreds of headlines on your Facebook and Twitter feeds, make a note on which ones you actually click on. Ask yourself why did you click on that particular headline? Write down the headline and break it apart, literally! So let’s delve in. This is the beginning of your journey on how to make your content go viral online with these 5 easy tactics!
- Tactic #1: Headlines Must Evoke Emotion!
As stated in the beginning, you need to break down headlines, literally! What that means is that each word in the headline has to stand out and captivate the user’s interest in the story.
Here’s a headline that went viral, “This Young Mother Has Something Serious To Say. You Might Not Like It, But You’ll Probably Love It.” The breakdown here is: The young mother has something serious that the user might not like, but after clicking on it and reading the story, the user will probably appreciate it and share it on their Facebook or Twitter page. The first exercise you need to do is write a batch of eye-catching headlines like the one about the young mother and tailor it to the next tactic.
- Tactic #2: Create Content With Lists and Tips and Pictures
People surfing the Internet are looking for useful information or tips they can walk away with and apply to their own lives. So create headlines and content based on tips and lists and you’ll get tons of shares and clicks.
Just take a look at this article you’re reading now “5 Tactics That Makes Your Content Go Viral Online” and think about other Top 10 Lists you’ve enjoyed. My favorite is “Top 10 Reasons Why You’re Single” and “Top 10 Tips on How to Flirt”. Keep in mind, that content that goes viral usually has an educational and informative element to it.
- Tactic #3: Single People Out
This is where Avenue180 can help you out. We’re experts in finding out who your target audience is. With our past marketing campaigns we helped clients boost their sales and online presence by targeting specific groups of people who will most benefit from your product or service. People like to feel they’re special and have been singled out when they read an article and when they see an advertisement. So let us help you reach out to a whole world of users with our social media management and search engine marketing services.
- Tactic #4 Current News Tie-In
Let’s face it, people’s attention peak when content is linked with a current event or if something big is coming up. For example, before the 2016 Rio Olympics began in August, a Ukrainian swimmer Anna Voloshyna had a video clip that went viral of her doing a ‘strip tease’ before practice at the Rio Olympics. At Avenue180, we live and breathe current news events.
We create content that is newsworthy and find ways to present content with a current news tie-in with an ongoing new story or event that is trending right now on social media.
Social Media and Terms of Viral Marketing
- Tactic #5 Calendar Tie-In
They say timing is everything and that goes for all the content that goes viral online. So instead of waiting for a miracle to happen, take a look at the major calendar events such as public holidays and gift-giving time! For example, for Valentine’s Day, you could write an article with the headline, “5 Sexy Gifts To Give Your Beau on Valentine’s Day That You’ll Both Enjoy”.
Creating content with holiday calendar tie-in’s is another way to get your content going viral. Plus, you’re being proactive when you’re able to plan it in advance.
Let Us Help You Create Viral Content Now!
We’ve just presented 5 tactics that makes your content go viral online. At Avenue180 we’re professional experts who can create content for your brand that will go viral and that means you’ll get a high return on investment! Let’s create viral content magic now! Contact us here and connect with us on Facebook and Twitter!
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