LinkedIn is a fast-growing business social media; it boasts over 660 million members and over 50 million organizations. This makes it increasingly easy for people to connect with fellow professionals in their field as well as the job offering organizations. LinkedIn provided a vital missing link for many in finding out more about organizations, as well as offering people the opportunity to build relationships through networking. It seems to be the perfect place for new graduates to start to find their feet in their chosen career path. LinkedIn pages are used by organizations in order to advertise their business and job opportunities to professionals. One of the biggest flaws in them so far has been a lack of accessibility, these new updates help to humanize the organizations, making any interactions more personal. Here are the three new features to LinkedIn pages.
Invite to Follow
This allows LinkedIn pages to send invites to any first-degree profile connection to follow their page. First degree connections are with anyone who users have invited to connect with from either party. This opens up far more opportunities for organizations to gain followers and to connect with new people. It also allows individual users to opt out of this feature, protecting them from potentially annoying notifications. These invites would appear to users as push notifications, creating a real time interaction opportunity.
LinkedIn live
LinkedIn pages can now stream with LinkedIn live. This was a feature previously reserved for individual accounts and will help boost engagement with their pages. According to LinkedIn, it can offer up to 7x more reactions and 24x more comments than a standard video post. This will be so helpful in boosting live interactions with followers, with users being able to feel involved with all sorts of company activities. It bolsters relationships between employees and brands creating a more accessible atmosphere to engage with. Similarly, to other forms of social media, LinkedIn will send push notifications to their followers when a live stream is started.
Post as a Page or Member
Posting as a page or member just got easier. Previously users would have to go back to their home screen in order to switch between their personal and organization accounts taking up time and potentially leading to confusion between accounts. As more and more people will be opening up both personal and business accounts, making it easier to do so will be a popular feature.
It appeared that LinkedIn has really listened to its organization pages users creating changes that will really boost their engagement with their followers. These changes will likely prove popular, opening up more opportunity for personal users to see a more human side to businesses. The use of more real time engagement makes it more personal, a tactic that will assist organizations to gain a more positive public appearance. In a society where appearance is everything and it is all recorded online where it is easily accessible to everyone, boosting positive feedback is vital to remain in the competition.
See all these new feature in action in the video below:
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