There are a number of things that you can do to optimize Twitter that many people don’t really think about when they set out. These things may seem really minute, but actually will have a tremendous impact on your Twitter experience, and how well it works for your business.
When you are putting together your Twitter in the first place, do not neglect those initial steps and skip forward in favor of getting things going in a faster way. Take the time to choose a great profile photo that is tasteful yet eye catching. The company logo or a good shot of the CEO are always great ideas.
Make sure that you do fully fill out the profile. A decent introduction to your company is best, keep it short, sweet and make sure that it is well written and clear.
Remember that Twitter is still yet another facet of social networking, and use it as such. Though it is a much briefer platform to announce things- bear in mind that you are again, connecting with those who want to know more about your products and services. Treat it very much like any other social media networking platform- and be social. Retweet things that you find interesting, post the occasional photo, announce Twitter only deals and incentives- these are just a few of the ways you can get your Twitter feed really buzzing.
Having said that, pay attention to your following to followers ratio. If you are following more than are following you, pare that down so that it is either a higher “followers” number, or fairly even.
Bringing Twitter into your social media marketing plan is always a good idea, but it is not without effort. Take the time to not only set your Twitter up in an appealing way, but also to interact with those who follow you.
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