SIX TIPS TO IMPROVE YOUR ONLINE REPUTATIONIn the age of the search engine, it’s becoming increasingly important to have a good online reputation. And if yours is marred by comments from displeased customers, disgruntled former employees, angry friends or acquaintances, or any other otherwise undesirable content, here are a few tips that can help improve your online image.- Search for
WHAT ARE THE DIFFERENT WAYS WE CAN PROMOTE THE RELIABILITY OF SEARCH ENGINES?There have been so many increasing reports of search engines turning up either invalid or inappropriate results, what if we could change that?These reasons include spam, confusion, and similarities, which eventually make so many people displeased.If you want to know what these are in greater detail, and how
HOW SEARCH ENGINES HAVE BECOME MORE INCLUSIVE WITH DIVERSITYIt’s no secret that diversity and representation is at an all-time high, and search engines are a part of this revolution as well.The amount of ways they have developed their inclusivity, be it a change in language or imagery to suit an audience is amazing!But there is so much more to consider
LEAD GENERATION IDEAS TO HELP YOU INCREASE YOUR WEBSITE’S CONVERSION RATESIn order to increase your website’s conversion rates you need to improve the usability of your website as well as make use of various technologies that will generate leads and convert them into customers. This is called Conversion Rate Optimization (CRO). By gathering data about your visitors and enabling the
MISTAKES TO AVOID WHEN WRITING YOUR META DESCRIPTIONWith the everchanging SEO landscape, you might wonder if meta descriptions still matter to the traffic you bring onto your site. The simple answer is yes, but the reasons behind it might not be the same as before. While the search engines might not pay as much attention to your meta description as