The 13-Step Web Content Audit to Boost Visibility in the Search Results
Content should be your top priority when it comes to your website. This is because content is considered to be one of the most important factors for your search engine ranking. This means that you want to make sure that you are getting the most out of your content. How do you make sure your content is working for you? Using this 13-step audit, you can ensure your website content is giving you the best visibility.
1. What is Your Purpose?
You need to define the purpose of your page, letting others know why your page was created. Maybe you want to educate others on a topic or maybe there are multiple reasons. Define what your purpose is, then make sure that your content supports that purpose.2. Do You Meet the Needs of Your Visitor?
This is a rating provided by search engines to ensure their customers get the pages and information that they are looking for. The content on your page should be crafted in such a way that the visitor’s needs are met.3. Evaluate Your Trustworthiness, Authority, and Expertise
Another aspect of visibility is your authority, trustworthiness, and expertise. Your content should meet the metric for this as measured by the Google’s Search Engine Quality Evaluator Guidelines.4. Optimize SEO
SEO is more about strategy rather than just coming up with keywords and hoping for the best. Take what your competition does well and what they need to improve upon in their content, then use these lessons to improve your SEO.5. Keyword Optimization
It’s not just about having the right keywords; they need to fit seamlessly into the content. Keywords that don’t fit naturally into the content can hurt your SEO.6. Consistently Update Content
Your website content needs to be as up-to-date as possible. Information that is false or outdated can negatively impact the user experience, which will hurt your website ranking.7. Make Sure Links are Working
Broken links can hurt your SEO. Pretend that you are a visitor to your site and click everything that’s clickable.8. Include Media
Media, like high quality pictures of videos, can make your content even more engaging for your visitors. This keeps people on your page longer and help you rank higher on search engines.9. Use Structured Data
Structured data makes it easier for search engines to determine what your page purpose is. This will help improve your visibility.
10. What is Your Page Experience?
Your website should be responsible and run smoothly, giving an excellent user experience. If not, see where you can improve. The user experience is very important to your visibility.11. Get Rid of Duplicate Content
Duplicate content can hurt your ranking, so check around to make sure that there isn’t any duplicate content on various pages and other sites. This is especially important because you don’t want to look like you’re just recycling content.12. Consider Conversions
Where are you getting conversions? Where do you want to see more conversions? Check out your analytics and adjust as needed.13. Content Strategy
This audit isn’t just about checking out the pages that you have; think about which pages you can add to improve your content strategy.Comments are closed.
