Increasingly, voice technology is playing a more important role in the way that people search for and obtain information. In fact, it’s estimated that 40 percent of adults use voice search at least once a day. This highlights the importance of catering to this market, to help people find your brand. This means making sure that you can obtain position zero. Let’s look at what this is and how you will be able to optimize your website for it.
What Is Position Zero
Let’s start by looking at what position zero is and why it’s so important in voice search. Position zero describes the featured segments that appear in search engines. Often, this will provide an answer to the user’s question, without them having to visit a website. As voice search becomes more common, this position becomes more important. This is often the only information that will be relayed to the user. For this reason, it’s essential to make sure it’s coming from your brand. Now that we know what this is, and why it’s so important, let’s look at some of the ways that you will be able to achieve position zero.
Make Sure Answers Are Relevant
One of the benefits of using voice search technology is that it allows search engines to gather a lot of data about their customers. For example, they will be able to know who is using their products, where they live, and their search history. This allows them to provide the most relevant results. Because of this, you will need to make sure that you are providing plenty of information on your website. For example, you will need to make sure that the search engine can easily find your locations, customer ranking, and services provided. You can also use keywords to help search engines find the content. Often, longer keywords will work best, focusing on the way that people naturally ask questions.
Make Sure That Answers Are Easy To Find
You will also need to change the way that you write content for your website. You will need to focus on providing short, easy-to-find answers. For example, you might want to place the answer in the first paragraph. You can then provide a more in-depth explanation for those who want more information. Alternatively, you might want to use the F.A.Q. section, to provide shorter responses. You will also need to make sure that your site is easy for search engines to read. This often means using the correct structure, so that it can be quickly scanned.
The rise of voice search technology has made it more important for businesses to focus on SEO. This will make it easier for you to achieve position zero, making sure that customers receive your content. We discussed some of the best ways that you will be able to do this. So, make sure that your business is prepared to take advantage of the rise in voice searches.
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