Unconfirmed Algorithm Updates
The problem with SEO and digital marketing is that this industry is one that is constantly evolving. At any word of some algorithm update, SEO experts start trying to figure it out to see what they can do to keep up with these changes to keep on top of their game. A recent unconfirmed algorithm update may have taken place on February 17th. Experts who regularly track this type of information noticed ranking fluctuations, which suggests to these experts that there was an algorithm update that may have occurred. Just a week prior, there was a confirmed update, but experts believe that this latest update is unrelated to the previous one. At the moment, it’s hard to tell whether or not this unconfirmed update was an update to the search ranking algorithm used by Google of it the update was meant to fix a glitch with their ranking system. By now, experts are used to the fact that Google search results are ever-changing and there are always new pages that are added into the index. When this happens, there are new signals being refreshed and additional changes from Google. It’s pretty much expected that Google will release some new core algorithm update regularly, around every few months. The reason for these updates is to provide people with the best search results across the globe. They are about ensuring their users have a positive experience on websites, so they are constantly updating their algorithm to create the best possible experience. As a result, Google tends to emphasize website features such as content quality, relevance, speed, and mobile-first indexing. After each of these core updates are rolled out, it’s normal for websites to see significant changes to their search rankings. These can either be much higher or much lower than you are used to. Why does this happen? The biggest reason for this change is because of your website’s content relevancy. If your content has become more relevant as a result of the content change, you will notice significant gains in your search rankings. However, if your website content is deemed irrelevant now, you will notice a drop that you will need to adjust for. This will mean that it’s about time to re-evaluate your site so that you make sure that you regain your footing in the search rankings, otherwise you may lose out on business to your competition. If your website tends to see major changes after the Google algorithm updates, you can help recover your place by following the best practices as described by Google in the webmaster resources that they offer website owners. You may also want to consider making sure that your SEO team is always aware of these changes or hire a company that can help you, ensuring that your website doesn’t suffer as a result of these updates. When the update does become confirmed, you will be able to easily adjust your page to improve your ranking on Google, giving you the competitive edge that you need.
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