Understanding the Best Email Marketing Strategies
Email marketing is still one of the strongest digital marketing approaches that you need to focus on. This is a cost-effective approach that gives you the ability to reach your potential customers directly. If you’re not using an email marketing strategy for your business, you are missing out on a major boost to bringing new customers into your business. By reading on, you can learn all about the best strategies for optimizing your email marketing.
Keep It Personal
When you send out emails, add a personal touch to them. This doesn’t mean that you have to email each customer individually, but you should add something personal so that you can connect with your customers. For instance, instead of just doing an email that says, “Dear Member” or “For Our Valued Customer”, use their name. Send them an email that says, “Based on your past purchases, we think that you might like these items”. Customers respond better to this type of approach and businesses notice a significant boost to their conversions.
Utilize Mobile Friendly Emails
Just think about how much time you spend on your phone, especially to read emails. More than 25% of marketing emails are actually opened on mobile devices. If the email is not optimized for mobile devices, they will be ignored by potential customers. They may even just get annoyed enough to unsubscribe from your mailing list. Take the time to focus on making sure that every email works well on mobile devices.
Use Email Automation
Using automated email campaigns can be such an effective approach for your email marketing strategy. One example of this is what is known as “trigger emails”. These are emails that are sent out based on specific behaviors from your customers. These types of emails include “Thank you for your purchase”, “Welcome!”, or transactional emails like order confirmations or receipts for purchases. These types of emails are surprisingly far better performing than traditional sales emails. There are a few different approaches that you can take with email automation, but trigger emails can be an excellent start.
When to Send Out Emails
There’s actually a sweet spot as far as timeframe goes to send out your emails. There is some evidence that you will get the best results when you send out emails between the times of 8:00pm and midnight. A common misconception is that the most effective emails are sent out during regular business hours, but that actually isn’t the case. This time period of between 8:00pm and midnight are perfect because these are the hours when fewer people send out emails. This means that your emails won’t be lost in a sea of emails. You may need to try out different times to see which time period is the most successful for you and stick to that.
It can also be a good idea to send out emails during the weekend. This is because these are also quiet times for emails, which increases the chances that your emails will be seen by potential customers.
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