Your website is there to help you make money with your business. Every visitor who clicks on your website is a potential for sales. If you aren’t landing those conversions, you’re not making the sales your business needs to succeed. Then, you’re just wasting money on your website. The good news is that you can find these missed opportunities for sales just by using website data effectively. By reading on, you can learn some of the best ways to uncover any of those sales opportunities that you may have missed.
Look at the Google Analytics Exit Pages
Google Analytics tracks something called “exit pages”, the term used to describe the last interaction a visitor has before they terminate the session with your page. This is recorded as a percentage known as the exit rate. The exit rate can tell you a lot of information, especially if there is a high exit rate. Ideally, the page with the highest exit rate should be the page where the customer completes the conversion. If the page with the highest exit rate is some other page, you need to take a closer look at that page to see what’s interfering with getting those conversions. Maybe there wasn’t a call to action (or a weak one), or you lacked information about your products or services.
A common misconception is that the bounce rate is the same as the exit rate. A bounce rate means that visitors leave the site quickly without any interaction. The exit pages are calculated when a visitor first checks out the site and then leaves after interaction without a conversion.
Check Out Your Search Records
Your website should be set up in a manner where customers won’t have to use your search function to find what they are looking for. You can take a close look at the search records on your website to see what people are searching for. This can help you to determine if you need to make something easier for the customers to find. The bonus is that when you make your website easier to find products or services, this can actually help your ranking on search engines.
Understanding the Value of Traffic
Your website will have specific pages that offer better potential for conversions and sales. What you need to do is find out the sites that have this potential that isn’t being realized. Through SEO analysis, you can better understand what people are searching for. You may spend a lot of time focused on a completion page, when really you should be creating a practical funnel for conversions that customers can easily get through.
Conclusion
Your website holds all of the data that you need to uncover those conversions that you missed out on. Once you figure out where your problems are, then you can work on a plan to fix these issues and find the conversions that you are looking for. This will help your business find more success.
Comments are closed.
