The Twitter marketing concept centers around being able to relay the least amount of information, in a short snap- for many, Twitter seems like a bit of a rough social media marketing tool. After all, though you spend little actual cash- there is a time factor to consider. The thing to remember about Twitter in marketing is this:
Effective marketing via Twitter involves active user engagement. What this means for your business, is that you use this for the interactive powerhouse that it can actually be. It is a very abbreviated look at your business, and as such, should be used to its full effect.
On the outset, it is another way for businesses to further connect with your brand. In that, the concept of being able to interact seems pretty clearly beneficial. However, the other side of Twitter marketing falls into a more complex arena: traffic generation and lead acquisition.
The best ways to fit Twitter into your marketing strategy are in using your existing personal branding- but it is also an incredibly powerful way to build that very thing. Consistently engaging with other users, building a following as well as finding conversations and networking are all very useful aspects of Twitter. As you also encourage feedback, via Twitter, the conversations and likelihood of retweets and sharing grows. From there, it is much easier for you to direct traffic to the links that you post, and encourage traffic growth in the areas you most want it.
Maximizing Twitter does require an investment of time and energy, and does appear to have a sort of cumulative effect. As with any branding venture, bringing Twitter into your overall marketing plan takes some time to build up brand trust, but has been consistently seen as an investment that pays back handsomely.
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