Search Marketing

As a website owner, you understand the importance of organic traffic to your website. Organic traffic is the traffic that comes from search engines and is crucial to the success of your website. Search Engine Optimization (SEO) is a key factor in increasing your website’s visibility and ranking on search engines.  Search engine optimization is a constantly evolving field, but

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What used to impact search engine rankings last year may not hold the same weight today. SEO is changing and UX is becoming a critical piece. What is UX? UX is short for User experience. AKA- how easy or hard it is to navigate through the elements that the website designers have created for the user. UX focuses on- visitor

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Zero-click searches are the results that will appear at the top of the SERPs (search engine results pages). The point of these is to not have to click through a page. This is a concept that has been of interest of the SEO industry. These types of searches have value, but it’s practically impossible to measure exactly how valuable they

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SEO is so important for your website, but it’s important to remember that the backbone of SEO is user intent. Search engines like Google are heavily focused on the user experience (UX), which is really just an aspect of user intent. The problem is that while user intent is so important for SEO, it’s also one of the most commonly

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Nowadays, conversational marketing platforms enable brands to use chatbots as a way to “speak” to consumers. This in turn leverages conversational data to guide customers through every stage of the buying process. Read on to learn more about conversational data, its implications for the future, and how it will continue to affect the world of marketing. Keywords Are Old News

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