Search Marketing
Why UX Is So Important For SEO
What used to impact search engine rankings last year may not hold the same weight today. SEO is changing and UX is becoming a critical piece. What is UX? UX is short for User experience. AKA- how easy or hard it is to navigate through the elements that the website designers have created for the user. UX focuses on- visitor
Zero-Click Searches
Zero-click searches are the results that will appear at the top of the SERPs (search engine results pages). The point of these is to not have to click through a page. This is a concept that has been of interest of the SEO industry. These types of searches have value, but it’s practically impossible to measure exactly how valuable they
Understanding User Intent
SEO is so important for your website, but it’s important to remember that the backbone of SEO is user intent. Search engines like Google are heavily focused on the user experience (UX), which is really just an aspect of user intent. The problem is that while user intent is so important for SEO, it’s also one of the most commonly
The Impact of Conversational Insights- Taking The Guesswork Out of Marketing
Nowadays, conversational marketing platforms enable brands to use chatbots as a way to “speak” to consumers. This in turn leverages conversational data to guide customers through every stage of the buying process. Read on to learn more about conversational data, its implications for the future, and how it will continue to affect the world of marketing. Keywords Are Old News
Increasing Ecommerce SEO
You have spent a lot of time, energy, and money into starting your ecommerce site. It can be frustrating when you notice that you’re not getting the traffic that you want, or any traffic at all. The problem – you may not be optimizing your website to get it the attention that it deserves. SEO matters because there are numerous
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