Search Marketing

Google has recently decided to roll out a new look, some changes most users will take notice of immediately such as Favicons. However, other changes may go undetected at first such as the new paid ad format. Here are some of the changes you can expect. Google Ads The search engine results have now become a little bit tricky for

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How customers feel about your brand can have a big impact on your organization. It’s estimated, that 90 percent of shoppers are influenced by user-generated content when making a purchasing decision. If you aren’t able to control your online reputation management (ORM), you will struggle to build trust with the consumer. This will make it harder for you to generate

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Increasingly, voice technology is playing a more important role in the way that people search for and obtain information. In fact, it’s estimated that 40 percent of adults use voice search at least once a day. This highlights the importance of catering to this market, to help people find your brand. This means making sure that you can obtain position

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The way that we use technology is changing. More and more people are relying on smart home systems. This has meant an increase in the number of people using voice search technology to find information. This has quickly become one of the most popular search options. In fact, it’s estimated that in 2020 half of the online searches will be

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Long-tail keywords have been the holy grail of SEO for as long as SEO has existed. Yet, even seasoned SEO professionals cannot resist the lure of the popular keywords at the detriment of neglecting long-tail keywords. But, what makes the long-tail keywords so important anyway? There’s not one, but many reasons that make long-tail keywords perhaps the most important element

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