Effective mobile advertising strategies for 2021

Mobile advertising first overran desktop revenue back in 2017, and the gap has only increased since. Consumers are getting ever more connected to their cellphones, smartwatches, and tablets. While consumers still spend the same amount of time or more online, the way they do it has changed immensely over the last few years. Today consumers spent as much as 70% of their time online from a handheld device rather than a desktop. This has forced advertisers to change their approach and adapt quickly. So, what strategies are advertisers going for in 2021? We've ranked some of the most utilized mobile advertising strategies for 2021 below.

1. Gamification

One of the most popular ways to advertise on mobile is through gamification. You might have seen one of those clickable gaming ads, those allowing you to try out the game's objective through the ad? These are one of the most effective tools to bring in leads from mobile phone users; why? Because they're engaging and capture the consumers' attention. Modern software and digital solutions allow us to create actionable ads tempting consumers to engage with them. This strategy has become ever more popular, and we expect only to see it increase further.

2. Social media integration

With more than 3.8 billion users, social media has become the number one location to target your audience. While many utilize the banner tools, promotions, and ability to publish content on social media platforms, they leave their products behind. Almost 74% of consumers polled replied that they had bought something from their social media feed. Instagram, TikTok, and Snapchat are the market leaders on integrated shopping, letting consumers buy directly from the platform they interact with your advertisement on. Instagram has become the leading platform for eCommerce advertisements allowing full integration with storefronts shopping directly from their posts. We expect the other platforms to follow suit, and we'll see more ways to integrate and give a seamless shopping experience for consumers.

3. Incentives

You've ever seen one of those popups for 10% discount if you sign up for a newsletter? These often show up as soon as you visit a site or blog post and have a strange effect on consumers. By offering a discount for something as easy as signing up for a newsletter, companies generate new leads by adding to their subscriber count and tempting the visiting consumers to browse through their product to find a way to utilize the earned discount. This turns visitors into customers, and thanks to automation, it can be set up once but keep bringing in strong leads going forward.

The bottom line

Advertisement is taking a more direct approach but simultaneously making sure to offer the client more value for their attention. Through interactive ads or incentives, companies bring in new leads by providing the consumer with a reward for their time. With social media and digital gadgets taking ever more present in our daily life, we can expect mobile advertisements to only increase.