Facebook and Instagram Shops Integrate with Shopify
When it comes to business to consumer marketing, some of the most up and coming methods involve bringing the shopping experience to users’ social media feeds. And as those practices become more and more utilized, the opportunity increases for shops on networks like Facebook and Instagram to make their user experiences a little easier, especially now that they have integrated the use of Shopify as a payment method.
This article will touch briefly on how social media shop sites work, as well as the benefits of using Shop Pay as part of the online marketing experience.
The Traditional Online Shopping Experience Goes Social
For as long as online retail has been a concept, it has faced two significant challenges: The need of users to repeatedly enter their information every time they wanted to make a purchase, and the necessity of remembering on which site they saw a product.
Search engine ad algorithms helped to ease the pain of this second point, made even easier still by the connectivity and data availability of social media sites. And when Facebook bought Instagram, that made it even easier for shops advertising on one site to advertise across both platforms, even going so far as to slide into the user’s direct messages to remind them that they may have left unpurchased items in their site shopping cart.
How Shop Pay Works
E-commerce specialty platform Shopify utilizes Shop Pay, which helps to streamline the user checkout experience by storing their relevant information such as billing and shipping information upon the first customer checkout. Subsequent checkouts become a matter of merely tapping to confirm information rather than manually input it.
Now that Facebook and Instagram have integrated the Shop Pay model into their online market platforms, this is the first instance that the Shop Pay model has been utilized by businesses outside of the Shopify platform.The Benefits of Using Shop Pay
Once Shopify merchants bring Shop Pay to social media sites like Facebook and Instagram, Shop Pay has the potential to decrease shopping times by about 70 percent, increasing the conversion rates by 1.72x on a desktop version of the site, and as much as 1.91x when the user is on a mobile app.
In less complicated language, the use of Shop Pay will allow the rates of completed transactions to increase both on desktops and mobiles, mostly thanks to the fact that user information will automatically populate and that products can be tagged for easy finding and a one tap checkout.
A Final Word
The integration of e-commerce with social media has made online shopping easier for the user and opened up a whole new avenue for the social media sites as well their featured merchants. But this hasn’t been a perfect process, as users would often abandon their shopping carts for lack of a truly seamless shopping process.
With the integration of the Shop Pay model from Shopify, the one tap, clean and easy checkout process that had for so long eluded online shoppers has arrived. And just in time.Comments are closed.
