You have spent a lot of time, energy, and money into starting your ecommerce site. It can be frustrating when you notice that you’re not getting the traffic that you want, or any traffic at all. The problem – you may not be optimizing your website to get it the attention that it deserves. SEO matters because there are numerous other ecommerce sites that are similar to yours, so you need to find ways to stand out. The good news is that there are things that you can do to improve your SEO to bring traffic to your site.
Do Your Keyword Research
Keyword research is so important to improve your SEO. Using both short-tail keywords and long-tail keywords are both necessary for your keyword strategy. There are tools that you can use that can help you with this research, such as apps or software that helps you to see which keywords your competition is using and how they rank on websites. This can give you an idea of which keywords you should be using for your site.
Look at Your Site Architecture
Have you had your website for a while? If so, then take this opportunity to revamp your website. The way that you structure your ecommerce site is so important. With the right architecture, you can map out the way that a user will go through your website. You want to make sure that things are easier for your customers to see. If there are more than a few clicks for the user to get back to your homepage, it’s time for remapping your website.
Understanding Technical SEO
Technical SEO is incredibly important to your website. This is more than just focusing on meta tags and sitemaps. Making sure that you have the right internal links and schema markups are properly implemented can improve your technical SEO.
On-Site SEO
Your on-site SEO is still important, meaning that you need to focus on things like your URL, meta title, and meta description. These are things that have long impacted your on-site SEO, which is why it’s important for you to keep focused on your on-site SEO. Be sure that you have high-quality images and that you have social media share buttons. This allows people who like your products to share them easily with their friends and followers, attracting these people to your ecommerce site.
Videos are another important aspect of your on-site SEO. Videos can sell products because it allows the potential customer to see what your product is, increasing the likelihood that they will purchase your items. Plus, Google does love video content on sites, and you could rank higher as a result.
Conclusion
If your ecommerce site has not helped you achieve your goals, then the problem is likely that your website isn’t properly optimized for SEO. By making these changes to your website and focusing on having great content on your website, you can improve the SEO of your ecommerce site. This will improve your chances of success.
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