A well-planned web analytic program provides tons of helpful information. For example, if your company participated in a trade show in Chicago, you’ll be able to see how much of an effect it had in creating new customers and generating traffic to your website.

If you see a dramatic increase in visitors and sales from the Chicago area, your presence at the show was a success. Or if you are considering opening up a new office in Denver, for example, you can first determine if it’s a tangible decision by tracking the interest in your products from Denver and the surrounding area. You can even measure sales by zip code!”