Outsourcing has become a growing trend in the SEO industry. Business, small and large alike, are bringing onboard specialized agencies to handle all of their SEO requirements. The trend is only set to grow further, as the SEO space gets more and more complex with each passing year, if not month. It is practically impossible for businesses to keep track of everything that is happening in this rapidly evolving space. As it is business owners, especially in small businesses, are handling everything from operations to sales to marketing to finances. One more highly specialized activity like SEO is just too much for them. Even large enterprises are choosing to outsource this aspect of their business to reap huge benefits offered by outsourcing. Here’s why.
Cost Savings
Isn’t this one of the most important criteria for any business to make a decision! SEO outsourcing can lead to huge savings for businesses. Firstly, there is no need to hire dedicated staff for the purpose of SEO. So, the hiring costs are avoided. Even specialized staff is not always aware of every aspect of SEO, especially regarding the new trends. So, there is a certain amount of regular training and skills upgrade expenses involved there. Not to mention a variety of benefits and health plans that you need to offer them. Finally, if they happen to leave you after all the investment you make into them, you are forced to bring in new staff, which is an expense, and then train them to handle your requirements, which is an additional cost as well. Once you outsource the SEO, staffing will be the least of your concerns, as far as SEO is concerned.
Also, SEO requires plenty of tools to measure, analyze, and implement good SEO practices. The best tools in the market come with hefty price tags that are too expensive and too feature-loaded for a single organization to take full advantage of them. Outsourcing agencies offer their services to multiple agencies and use the same tools to help a large number of their clients. So, the cost of these tools is spread over many clients.
Supreme Quality of Work
Good SEO agencies employ the best-in-class talent and tools to serve their clients. They have dedicated teams for almost every aspect of SEO. They have content writers, backlink builders, a professional with exceptional SEO analytics skills, and so on. Hiring so many dedicated staff does not make any sense for businesses. So, they hire someone who is more like a jack-of-all-trades, who is not great at anything, but knows something about everything. Thus, their SEO work suffers and in the end, they are left wondering what happened to their website’s performance.
For SEO agencies, it makes sense to hire dedicated talent because they will be serving enough clients to make it cost-effective for them. Plus, they subscribe or purchase the best tools in the market to help their clients achieve the best SEO performance. Businesses simply cannot achieve the same quality of performance with in-house SEO as with SEO outsourcing.
Flexibility
Outsourcing agencies offer the highest flexibility to businesses. For a growing business, this can mean a huge advantage. If you are a small organization today, then you probably have a small number of webpages. So, your on-page SEO requirements are low. As you grow, your SEO requirements grow with you.
What are you going to do? Hire more SEO managers each time?
What if your SEO requirements change? Will you fire your current SEO staff and hire a new bunch of them?
This is an inefficient way of doing business. Not something that a growing business does. For such businesses, outsourcing agencies are the best option. They handle varying loads of SEO requirements. They can easily deal with your website’s changing needs, as it only means shuffling their employees between projects.
This allows businesses the leeway to focus on what they do best, while leaving the SEO part to the professionals who are best at what they do. That’s how fast and dynamic organizations grow.
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