A cornerstone of any successful marketing strategy is a deep understanding of your audience. By knowing who you’re targeting, you can tailor your marketing efforts to resonate with them and, in turn, boost engagement and conversions. This is where buyer personas come into play. At Avenue180, we believe that developing detailed buyer personas is a crucial step in crafting an
Artificial intelligence (AI) has come a long way in recent years, and its impact can be felt in many different industries and aspects of our daily lives. From self-driving cars to voice-activated personal assistants, AI is changing the way we live, work, and communicate. In recent months, one particular AI application has been making headlines: OpenAI’s ChatGPT. ChatGPT is a