Search Engine Optimization (SEO) is a critical component of any successful online marketing strategy. It’s a powerful tool that improves your website’s visibility on search engine results pages (SERPs), leading to increased traffic and, ultimately, conversions. As a seasoned marketing agency, Avenue180 understands the integral role of SEO in propelling a business’s digital success. Understanding SEO SEO involves optimizing a
You have spent a lot of time, energy, and money into starting your ecommerce site. It can be frustrating when you notice that you’re not getting the traffic that you want, or any traffic at all. The problem – you may not be optimizing your website to get it the attention that it deserves. SEO matters because there are numerous
Covid-19 has flipped just about every industry on its head and the retail industry is no exception. Businesses have been forced to create technological adaptations, and it’s required a lot of creativity. Here’s what you need to know about adapting during a pandemic that has accelerated the eCommerce world. Behavioral Impacts People adapted to new lifestyles relatively quickly
Google is always trying to improve their search engine to offer users the best experience possible when using their site. They go through rigorous tests, experiences, and reviews of their processes to ensure that users get the most valuable and helpful information when searching for things. As a result of this process, Google learned that product reviews that offer in-depth
Facebook and Instagram Shops Integrate with Shopify When it comes to business to consumer marketing, some of the most up and coming methods involve bringing the shopping experience to users’ social media feeds. And as those practices become more and more utilized, the opportunity increases for shops on networks like Facebook and Instagram to make their user experiences a little easier, especially now that they have