In recent years, social media giant Twitter has made some significant changes to its platform, including cutting off access to third-party apps. This move has been met with mixed reactions, with some users and developers feeling frustrated and others understanding the rationale behind the decision. Twitter has long been known for its open API (application programming interface), which allowed third-party
Having more followers is a matter of pride and a great ego boost. But, that is not why brands work relentlessly to gather more followers. Having more followers means significant practical benefits. These include greater reach across the target audience, superior audience engagement, better conversions, and more importantly, higher profits. Social media is a great platform for brands to reach
Compared to any other time in history, this is the most convenient decade to open a business. At least, any online business can be started with a laptop and an active internet connection. On the flip side, this also means an insane amount of competition. If you can’t stand out, get ready to be slaughtered out there. Today, there is
There are a number of things that you can do to optimize Twitter that many people don’t really think about when they set out. These things may seem really minute, but actually will have a tremendous impact on your Twitter experience, and how well it works for your business. When you are putting together your Twitter in the first place,