Google is always trying to improve their search engine to offer users the best experience possible when using their site. They go through rigorous tests, experiences, and reviews of their processes to ensure that users get the most valuable and helpful information when searching for things. As a result of this process, Google learned that product reviews that offer in-depth research are more appreciated by people than just basic reviews that summarize products. This has caused them to improve their ranking systems to reward these longer reviews.
The Product Reviews Update
This recent update was a separate update from core updates that regularly are released by Google. However, it’s important to know that quality content is still very relevant in order to be rewarded by Google. The primary goal is for users to get the relevant, valuable, and insightful so that they can make an informed decision on the products and services that they are purchasing. Content should have original research or be written by experts or enthusiasts that are authorities on the subject. These are things that can help you take advantage of this Google Product Reviews Update.
Optimizing Your Product Reviews
What does all of this mean? This means that you need to take the time to ensure that your product reviews are valuable to Google users. There are some questions that you can ask yourself to help you determine if the product reviews are useful to their users.
- Do these reviews have experts with knowledge about your products?
- Do the reviews offer unique content from the manufacturer, shows how the content is used, and shows what the product is physically?
- Do the reviews offer quantitative measurements on how the various products performs when considering a variety of different categories?
- Can the user see how your product is different from your competition’s products when they read the review?
- Does the review include comparable products, as well as which products are more appropriate for different circumstances or uses?
- Does the review discuss the pros and cons of the products, which is based on actual research into the products?
- Will the review discuss how a specific product has evolved from any of the previous releases or models including: which improvements were made, which issues were resolved with these changes, or other information that can help users make an informed decision?
- Does the review identify any essential decision-making factors that can explain how a product performs in various product categories? What this means is that if you are selling a car, you want to address things like fuel economy and safety to help customers decide about whether they should purchase a product.
- Does the review describe some insight on the design of the product and how this design can improve the customer experience when they buy your product?
By remembering these things, you can make sure that you have product reviews that will help you rank better on search engines.
Conclusion
The Google Product Reviews update can help your business by offering better quality reviews, which will inspire more potential customers to purchase your products. By knowing how to optimize reviews, this can help you land more conversions
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