The way that we use technology is changing. More and more people are relying on smart home systems. This has meant an increase in the number of people using voice search technology to find information. This has quickly become one of the most popular search options. In fact, it’s estimated that in 2020 half of the online searches will be completed using voice search technology. For this reason, it’s essential that businesses learn which SEO techniques will help them connect with this new audience. Let’s look at some of the ways your business can prepare for the rise of voice search technology.
Use Longer Keywords
Keywords remain one of the most effective SEO techniques that you can use. However, to get the attention of those using voice search technology, you will need to use longer keywords. The average voice search term is around 29 words long. You will also need to target your keywords that are specific to your industry. This will give you the best chance of producing a conversion. In addition, most users are performing local searches, using terms like “near me”. You should make sure to keep this in mind when choosing which long-tail keywords you target.
Use Natural Speech
When using voice search technology, people are more likely to use natural speech. For this reason, you will have to shift the type of voice that you use when creating content. It’s now more important to have a conversational tone with your customers. Overly formal language and keywords won’t be able to capture the voice search audience.
Provide Answers To Commonly Asked Questions
Most voice searches will be questions, as users search for answers. You will be able to build a big audience if you are able to provide quick responses to these inquiries. However, you will need to consider the way that the answer is delivered. If it’s too short and simple, it will be displayed by a search snippet. This limits the number of visitors that your site will receive. For this reason, you should focus on providing more in-depth information.
Semantic Search
New technologies are being developed to make semantic searches more helpful. These types of searches will go beyond the keywords using, trying to understand more precisely what the user is looking for. As an example, the search engine might take into account the user’s location, search history, and keyword spelling variations. This makes providing relevant content more important than ever.
Voice search technology is becoming more popular, thanks to the rise of home automation. This can present a big opportunity for businesses, as they are able to take advantage of this growing search trend. We looked at some of the new SEO techniques that you will need to be able to implement in order to do this. So, make sure that your site is optimized for voice search, and take advantage of this new form of traffic today.
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