Zero-Click Searches

Zero-click searches are the results that will appear at the top of the SERPs (search engine results pages). The point of these is to not have to click through a page. This is a concept that has been of interest of the SEO industry. These types of searches have value, but it’s practically impossible to measure exactly how valuable they are because you can’t track this information to analyze it. These occur as a result of the SERPs features offered by Google. Reading on, you can learn more about how zero-click searches impact your website.

Impact of Zero-Click Searches

SEO experts are continually trying to learn more about zero-click searches so that they can better understand them and how it impacts websites. When people perform a search, the zero-click searches offer enough information where a user doesn’t have to go through the process of clicking on the website. While this may be good for the user and Google, is this good for the company who is relying on click-throughs for conversions?

The general belief is that these can take away the clicks from their websites. But, Google insists that the websites are actually getting more clicks with this new Featured Snippet feature. Even if the potential customers don’t click-through these websites, they may contact your business by calling you. Your business will get the brand awareness that is necessary to stand out from your competition.

Optimizing Your Site for Zero-Click

Now that you know that zero-click can help your website, it’s important to know how you can optimize your site to rank on the Featured Snippets. Only one site can be the featured snippet, so you want to make sure that your website gets it in order to gain the benefits of zero-click searches. These are some things that you can do to optimize your site for zero-click searches:

• Doing keyword research can allow you to find the question-based keywords and the ones most commonly used in these featured snippets.
• Featured Snippets favor content that is well-researched and well-written. Valuable content is relevant to users, so this can be one of the most effective ways to optimize for zero-click.
• The way you structure your content can also help you optimize your site. By using header tags that allow Google to index your content and making content more readable through using paragraphs, you can find yourself on featured snippets.
• Adding images can catch the eye of the search engine user, which is why this can help increase your chances of becoming a Featured Snippet.
• You want to be concise with content. Google may love long-form content, but concise and specific content is viewed even more favorably by Google.

Conclusion

Zero-click searches, despite what some research says, can be an excellent solution for your website. This can allow you to get the brand awareness that you need to stand out from the competition. Knowing how to best use the Featured Snippets to your advantage can offer excellent results that you can take advantage of to grow your business.