Cases Aquatica USA
Aquatica USA is a luxury manufacturer specializing in high-end bathtubs and bathroom fixtures. Their products cater to discerning homeowners, interior designers, and architects looking for premium, aesthetically pleasing designs. Despite their superior product offerings, Aquatica faced challenges with their online presence and customer trust.
THE CHALLENGE
Aquatica USA’s primary challenges were:
- Low Trustpilot Ratings: Negative customer feedback hurt their online reputation, making it difficult to build trust with potential buyers.
- Low Conversion Rates: While traffic to the website was steady, conversions were significantly below expectations.
- High Bounce Rates: A large percentage of visitors left the site without engaging or making purchases.
- Revenue Growth: Aquatica needed to boost their sales and overall revenue, particularly from their digital channels.
OUR SOLUTION
Avenue180 designed a comprehensive solution that included both reputation management and digital marketing optimizations:
Reputation Management on Trustpilot:
- Engagement Strategy: Addressed negative reviews by responding directly to customer complaints, offering solutions, and showing the company’s dedication to resolving issues.
- Encouraging Positive Reviews: Created an email follow-up system encouraging satisfied customers to leave reviews, which helped balance the Trustpilot ratings.
Conversion Optimization
- Exit-Intent Popups: Implemented exit-intent popups offering personalized promotions to re-engage visitors on the verge of leaving without purchasing.
- Optimized Landing Pages: Redesigned landing pages to focus on clear calls-to-action (CTAs), trust signals like customer testimonials, and showcasing product quality through high-end visuals and product demonstration videos.
Video Marketing
- Developed a series of videos demonstrating the luxury and functionality of Aquatica’s products, creating an emotional connection with potential customers.
- Videos were embedded on key product pages to increase engagement and reduce bounce rates.
AI-Driven Analytics
- Used AI tools to analyze customer behavior, identifying key drop-off points and improving website navigation to boost engagement and conversion rates.
- Conducted A/B testing on various site elements to further enhance the user experience.
Results/Impact
Avenue180’s strategy led to a marked improvement in Aquatica USA’s key performance metrics:
- Revenue Increase: Aquatica’s total revenue increased by 162.44%, growing from $364,107.73 to $955,570.26 over the reporting period .
- Conversion Rate Increase: The introduction of exit popups and landing page optimizations led to a 15% increase in conversions.
- Improved Trustpilot Score: The company’s Trustpilot score improved by 25% as a result of proactive reputation management.
- Bounce Rate Reduction: The enhanced user experience, combined with video marketing, led to a 10% reduction in bounce rates.
- Engagement Metrics: Average engagement time per session increased by 45.75%, from 40.84 seconds to 59 seconds, and event counts rose by 43.36%, indicating higher interaction .
What our client thinks
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Avenue180 significantly improved our online presence and revenue. Their targeted strategies not only boosted our Trustpilot score but also led to impressive revenue growth and better engagement on our site.
Aquatica USA
Client Representative
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